Algerian Center for Media and Communication Sciences Launched

✍️ BY: Dr. Hana Saada

The CASIC’s Establishment Sets a Strong Foundation for Advanced Research and Training in Media and Communication

Algiers, Algeria | May 5th, 2025 —  On Monday, May 5, 2025, the Algerian Center for Media and Communication Sciences (CASIC) was officially launched at the Dar Al-Sahafa Taheer Jaout in Algiers. The event, presided over by Dr. Berkane Bouderbala, marked the establishment of a pioneering academic and professional institution aimed at advancing research and development in the fields of media and communication. The launch was attended by an assembly of prominent academics, researchers, media professionals, and journalists, all gathered to discuss the center’s mission and its essential role in addressing contemporary media challenges.

Dr. Berkane Bouderbala, the founder and director of CASIC, emphasized that the center is designed to be a key resource for media research and knowledge creation on both the national and regional levels. He shared his vision for CASIC as a unique institution that merges academic research with practical media expertise, a vision born from his extensive experience as both an academic and a media professional.

Dr. Bouderbala’s leadership combines both academic rigor and hands-on media experience, as he has been a journalist and a publishing manager for various national weeklies and dailies since 1998. His dual expertise positions him uniquely to steer CASIC towards its goal of becoming a leading institution in media research and training, both within Algeria and internationally.

CASIC is an independent academic institution that brings together university researchers and experienced media professionals to enhance scientific research and advanced studies in the areas of media and communication. It aims to contribute to the development of Algeria’s media landscape by producing knowledge and offering consultancy services to decision-makers and institutions. The center will also conduct opinion polls and studies on media-related issues, helping to guide policy decisions and improve public discourse.

The center’s key objectives are:

– Promoting theoretical and applied research in media and communication, including traditional and new media.

-Organizing workshops, training programs, and scientific conferences to foster knowledge exchange.

-Investigating the effects of new technologies, including artificial intelligence, on media systems and communication practices.

-Collaborating with universities and research centers both within Algeria and internationally to strengthen academic partnerships.

-Supporting the professional development of journalists through specialized training in areas such as investigative journalism, media production, and digital communication techniques.

One of the center’s significant initiatives will be the launch of an academic journal focused on media research, providing a platform for scholars to present their work to the global academic community. Furthermore, CASIC will conduct public opinion surveys and offer specialized consultancy in areas such as crisis communication and institutional media management.

Looking ahead, the center plans to establish partnerships with international media and academic institutions, especially within the Maghreb, African, and Arab regions. It will organize international seminars and workshops, fostering collaboration between researchers and media professionals across borders.

CASIC’s Vision and Activities

CASIC’s mission is to become an academic and intellectual reference in media and communication sciences, contributing to the development of media practices in Algeria. The center aims to support Algeria’s cultural, social, and national security development through media. Its vision is to become a leading institution in media research, both nationally and regionally, by producing innovative research that responds to the challenges of contemporary media and communication.

Key activities of the center include:

1. Academic Media Research: The center will conduct studies and research projects in various fields of media, including:

   • Digital media and artificial intelligence

   • Developmental media and its role in building societies

   • Political communication and media diplomacy

   • Cultural media and its impact on national identity and security

   • The influence of social media on society

2. Training and Capacity Building: The center will offer specialized training for journalists, both Algerian and foreign, in areas such as news writing, investigative reporting, and multimedia production. Training will also focus on technical skills, including filming, editing, and using modern media technologies like artificial intelligence. CASIC will collaborate with experienced media professionals, including Algerian expatriates, to deliver this training.

3. Publication of an Academic Journal: CASIC will publish a peer-reviewed academic journal, written in English, focusing on media and communication research. This journal will aim to be indexed in international databases, providing a platform for scholars to share their research with the global academic community.

4. Public Opinion Polls: The center will conduct field research and surveys to analyze public opinion on national issues, particularly those of strategic importance. These surveys will provide valuable insights into media trends and the effectiveness of communication strategies used by public and private institutions.

5. Conferences and Seminars: CASIC will organize conferences and seminars to foster knowledge exchange among researchers, media professionals, and policymakers. These events will serve as platforms to discuss the latest media research and innovations and to address the challenges facing media practitioners and decision-makers.

6. Consultancy Services: The center will provide consultancy services to public and private institutions in the areas of media and communication. This includes developing effective communication strategies, handling crises, and improving media relations. CASIC will also offer training for spokespersons, media officers, and public relations professionals to enhance their communication skills.

International Collaboration and External Impact

CASIC aims to enhance its external presence by collaborating with foreign academics and professionals through partnerships and joint research projects. It will focus on global issues such as digital media, artificial intelligence, and the role of media in society. The center will host international conferences and invite foreign experts to discuss strategic issues relevant to Algeria.

Additionally, CASIC will offer both in-person and online training courses for media professionals from the Maghreb, Africa, and the Arab world. This will help foster knowledge exchange and build stronger ties between Algeria and its neighboring regions.

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