Algiers Hosts 24th International Tourism and Travel Fair: A Gateway to Algeria’s Authentic Heritage and Investment Potential

Algiers Hosts 24th International Tourism and Travel Fair: A Gateway to Algeria’s Authentic Heritage and Investment Potential

✍️ BY: Dr. Hana Saada

With a strong national presence and robust international participation, the premier tourism fair positions Algeria as a key destination for authentic experiences, economic diversification, and innovation in travel.

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Algiers, Algeria– Saturday, July 12, 2025 | Algiers has officially opened the doors to the 24th International Tourism and Travel Fair (SITEV) this Saturday, July 12, 2025, marking a pivotal moment for the promotion of Algeria’s tourism sector, especially its vast Saharan destinations, cultural richness, and untapped economic potential.

Held under the theme “Travel in Algeria and Experience Authentic Tourism and Ancient Civilisation,” the fair will run through Tuesday, offering both professionals and the public a unique space to discover, connect, and invest in one of North Africa’s most promising tourism landscapes.

A Strategic Platform for National and Global Tourism

Widely regarded as Algeria’s leading tourism event, SITEV serves as the primary platform for showcasing the country’s diverse tourism potential, particularly the majestic Saharan regions, historical sites, coastal escapes, and mountainous retreats.

This year’s edition places a strong emphasis on the role of tourism as a strategic pillar of Algeria’s economic diversification, aligning with national efforts to reduce dependence on hydrocarbons. Organizers highlight that the fair presents an important opportunity to attract investment, boost local entrepreneurship, and build global partnerships.

The fair is also a hub for cross-border cooperation, enabling dialogue on regional and international tourist flows and serving as a marketplace where operators can present, market, and promote their travel programs and destinations to a broad and varied audience.

With a wide array of high-quality national participants and notable international representation, the 2025 edition of SITEV also features dedicated pavilions for youth innovators, start-ups, and entrepreneurs, spotlighting cutting-edge travel technologies, new booking platforms, and immersive tourism solutions that blend tradition with modernity.

Algerian **artisans—especially from the southern wilayas—**are prominently showcased, offering visitors a window into authentic Algerian craftsmanship and traditional products, from handmade textiles and pottery to jewelry, leatherwork, and culinary specialties.

These exhibits reflect not only Algeria’s rich cultural legacy but also its potential for sustainable, community-based tourism models, capable of generating income while preserving local heritage.

SITEV 2025 promises to be a landmark event for domestic and international stakeholders, combining business-to-business networking with public exhibitions. Attendees will be able to explore Algeria’s most attractive tourist offerings, from eco-tourism and adventure travel to historical tours and coastal escapes.

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