Alliance Assurances Drives Success: Exclusive Interview with CEO Hassan Khelifati on Strategic Automotive Partnerships, Youth Empowerment

BY: Dr. Hana Saada

ALGIERS- In an exclusive statement to Dzair Tube, Hassan Khelifati, the CEO of Alliance Assurances, highlighted the company’s pivotal partnerships, ushering in a new era with renowned automotive brands entering the Algerian market.

Hassan Khelifati revealed that the company is working on adding new car brands to its insurance coverage. After successfully contracting with brands like Fiat, Opel, and Chery, negotiations are currently underway with three additional car brands for formalizing insurance partnerships.

Khelifati acknowledged the challenges of this process due to the open market and intense competition among insurance companies. He emphasized the company’s commitment to providing competitive prices while gaining the trust of its partners and customers.

The CEO highlighted the unique approach taken by Alliance Assurances, offering comprehensive insurance coverage for all car owners. In case of accidents leading to significant damage or theft, the company not only covers repair costs but also finances the purchase of a new car of the same brand.

Khelifati detailed the collaboration with Opel, a significant addition to the Stellantis conglomerate. Through an exclusive partnership with historic ally Hellel Trading and Industry Group, Alliance Assurances solidified its presence in Opel’s showrooms. This follows successful partnerships with other beloved brands like Fiat and the recent inclusion of the Chinese automaker Chery.

As Algeria welcomes new entrants to the market, such as the Chinese company Chery, which plans to import 10,000 cars as the first batch, Alliance Assurances has signed a partnership to accompany the distribution of Chery vehicles. Khelifati emphasized the importance of these partnerships in supporting young entrepreneurs, expressing confidence in the Algerian youth and their projects.

In his statements, Khelifati expressed gratitude to Dzair Tube, recognizing the channel’s million-strong audience and its portrayal of the strength and competence of Algerian youth. He wished the channel continued success and reaffirmed Alliance Assurances’ commitment to supporting young entrepreneurs both financially and morally.

Khelifati stressed the company’s profound belief in Algerian youth, citing their decision to accompany and support new youth projects. He revealed that Alliance Assurances is currently monitoring approximately four youth initiatives, demonstrating the company’s dedication to nurturing and encouraging the endeavors of young Algerian talents.

In conclusion, Alliance Assurances, under the visionary leadership of Hassan Khelifati, is not only forging significant partnerships in the automotive insurance sector but is also actively contributing to the empowerment of Algerian youth through sustained support for their innovative projects.

Dzair Tube Media Group

Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.

A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.

With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.

Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.

The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.

Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.