✏️ BY: Dr. Hana Saada
ALGIERS – May 4, 2024- The Giplait group, specializing in milk and its derivatives production, has inked a framework agreement with the National Agency for Housing Improvement and Development (Aadl) to acquire commercial premises for its subsidiaries in residential areas under Aadl’s purview. The primary objective is to facilitate the marketing of its products and cater to the substantial demand for milk and its derivatives across the nation.
The CEO of Giplait highlighted that this collaboration with Aadl will bolster the group’s sales outlets nationwide. She stressed that the agreement will not only ensure the availability of widely consumed milk and its derivatives but also foster the development of the local dairy sector, given that the group’s products are derived from locally sourced fresh milk.
The significance of the partnership between Giplait and Aadl can be outlined as follows:
1. Meeting Consumer Demand:
By establishing sales outlets in residential areas managed by Aadl, Giplait aims to better cater to consumers’ needs for dairy products. This initiative provides convenient access to fresh milk and its derivatives, eliminating the need for consumers to travel long distances.
2. Supporting Local Production:
Giplait’s commitment to utilizing locally sourced milk ensures support for the Algerian dairy industry. By bolstering the local dairy sector, the agreement fosters economic growth and offers opportunities for local dairy farmers.
3. Nationwide Distribution:
The expansion of Giplait’s sales outlets nationwide enhances the distribution network for dairy products. This ensures that consumers in urban and rural areas alike have access to high-quality dairy products.
4. Economic Development:
The agreement between Giplait and Aadl contributes to Algeria’s economic development by promoting local businesses and creating employment opportunities. It aligns with the government’s objectives to strengthen food security and reduce dependency on imports.
About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
