Chery Group Aims to Establish Algeria as North Africa’s Production Hub

BY: Hana Saada

Algiers, Algeria – In an exclusive statement to Dzair Tube, the General Manager of the Chery brand has unveiled the company’s ambitious vision to transform Algeria into a pivotal production base for North Africa. This strategic move not only highlights Chery’s commitment to the Algerian market but also underscores its aspiration to contribute significantly to the automotive industry in the region.

The Chery Group’s General Manager reaffirmed the company’s commitment to this vision, emphasizing the importance of the Algerian market. He announced plans for exporting Chery vehicles from Algeria to neighboring countries, recognizing the strategic significance of Algeria as a launchpad for the brand’s North African expansion.

In a groundbreaking development, the Director General shared details of the forthcoming construction of a state-of-the-art global factory in Algeria. This facility will boast a high rate of integration, aligning with the requirements outlined in the new terms and conditions for the automobile industry. The General Manager stated, “We aspire to make Algeria a production base in North Africa, and we are dedicated to exporting our vehicles from Algeria to our neighboring countries.”

Quality remains a paramount focus for Chery, with the Director General assuring that the company’s dedication to maintaining superior manufacturing standards will continue. He emphasized Chery’s commitment to delivering cost-effective products and services to its customers in the region.

In an era where the automotive industry is rapidly transitioning toward electric mobility, the Chery Group is poised to make significant strides. The General Manager highlighted the company’s strategic intent to manufacture electric cars, citing Algeria’s advantageous energy product prices as a key factor. He stated, “Electric cars will occupy a prominent position in the Algerian market, aligning with our global strategy to embrace sustainable mobility.”

Chery’s ambitious plans to establish Algeria as a production hub for North Africa signal a transformative moment for both the brand and the nation’s automotive industry. With an unwavering commitment to quality, cost-effectiveness, and sustainability, Chery is poised to play a pivotal role in shaping the future of mobility in the region. As Algeria gears up to become a strategic player in the automotive world, Chery stands ready to contribute significantly to this exciting evolution.