Coca-Cola’s FIFA World Cup Trophy Tour Reaches Algiers, Bringing Football’s Ultimate Icon Back to Algeria
✍️ 𝓑𝔂: 𝓓𝓻. 𝓗𝓪𝓷𝓪 𝓢𝓪𝓪𝓭𝓪
𝓐𝓵𝓰𝓲𝓮𝓻𝓼 – 𝓕𝓮𝓫𝓻𝓾𝓪𝓻𝔂 𝟐𝟎𝟐𝟔 – Coca-Cola has announced the arrival of the FIFA World Cup Trophy Tour in Algiers, offering Algerian football fans a rare and prestigious opportunity to experience, up close, the most iconic prize in world sport ahead of the FIFA World Cup™ 26. According to a statement issued by the company, the tour reached the Algerian capital on 8 February 2026, marking a highly anticipated stop that places Algeria once again at the heart of global football celebrations.
The initiative invites supporters to witness the original FIFA World Cup Trophy™ 26, widely regarded as the most coveted symbol in international football. The tour, organised under Coca-Cola’s global partnership with FIFA, aims to bring fans closer to the passion, emotion and shared cultural power of the game.
Commenting on the occasion, Mickaël Vinet, Vice President of Global Assets, Influencers and Partnerships at The Coca-Cola Company, expressed his enthusiasm for the Algerian stop. He stated that the company is delighted to bring fans closer to the heart of the action through the Coca-Cola-sponsored World Cup Trophy Tour, describing it as a unique opportunity for football lovers to live the excitement, passion and deep emotional connection that the sport inspires worldwide. He added that bringing the original FIFA World Cup Trophy™ 26 to Algeria allows fans to experience the full spectrum of emotions associated with football, from anticipation and suspense to joy and collective celebration.
The FIFA World Cup™ 26 is set to be the largest edition in the tournament’s history. It will be hosted jointly by the United States, Mexico and Canada, featuring an expanded number of participating national teams, more matches and unprecedented global festivities, reflecting FIFA’s ambition to further universalise the world’s most popular sport.
During its global journey, the Coca-Cola FIFA World Cup Trophy Tour will visit more than 30 FIFA member associations, with over 75 stops across more than 150 days. This extensive itinerary offers millions of fans around the world a rare chance to admire the original trophy before the start of the tournament.
Romy Gai, FIFA Chief Business Officer, highlighted the symbolic weight of the trophy, describing it as one of the greatest icons in global sport. He praised Coca-Cola as one of the world’s most influential brands and expressed pride in jointly bringing the trophy to football fans across continents as the countdown to the FIFA World Cup™ 26 continues.
As part of the 2026 tour, the return of the Coca-Cola FIFA World Cup Trophy Tour to Algeria celebrates the country’s enduring passion for football and reinforces its standing on the global football map. Algeria is among only five African destinations included in this edition of the tour, making it the trophy’s third visit to the country since 2006, following previous stops in 2010 and 2014.
This year’s tour adopts a distinctly local approach, drawing inspiration from Algeria’s cultural and historical landmarks. Iconic photo moments are being staged at emblematic locations such as the Jardin d’Essai and the Maqam Echahid, underscoring the fusion of global football heritage with Algeria’s national identity.
Over the course of the two-day visit, a major public event is being held at the Coupole of the Olympic Complex Mohamed-Boudiaf, where thousands of football enthusiasts are given the chance to stand face to face with the original FIFA World Cup Trophy™ 26 and enjoy an unforgettable experience.
Legendary German forward and FIFA World Cup™ winner in 1990, Jürgen Klinsmann, who is accompanying the tour, expressed his honour at participating in the Algerian stop. He noted that the Coca-Cola FIFA World Cup Trophy Tour connects fans with the greatest symbol in football, uniting generations through a shared love for the game, and described sharing this moment with Algerian supporters as a true privilege.
Beyond football, the tour also reflects Coca-Cola’s long-standing commitment to Algeria. Moataz Abdel Rahman, Regional Director at The Coca-Cola Company, emphasised that the company has been present in Algeria for more than three decades, maintaining a strong commitment to local investment, partnership and contribution to the country’s economic and social development. He affirmed the company’s pride in bringing the original FIFA World Cup Trophy™ 26 back to Algeria, stressing that the initiative highlights Coca-Cola’s belief in the power of sport to unite people and generate lasting positive impact.
The Coca-Cola FIFA World Cup Trophy Tour™ also places a strong emphasis on sustainability at every stop. In Algeria, the company is working closely with local teams to promote collection and recycling initiatives, explore more efficient transportation solutions and engage fans in its broader sustainability journey.
As FIFA’s longest-standing commercial partner, Coca-Cola holds the exclusive rights to organise the FIFA World Cup Trophy Tour™, offering millions of fans worldwide a once-in-a-lifetime opportunity to see the world’s most prized sporting trophy before the tournament kicks off. Coca-Cola’s partnership with FIFA dates back to 1976, with the company serving as an official sponsor of the FIFA World Cup™ since 1978, cementing a legacy that intertwines football, global celebration and shared human connection.
About The Coca-Cola Company
Founded more than a century ago, The Coca-Cola Company (NYSE: KO) is one of the world’s largest total beverage companies, with products sold in more than 200 countries and territories. Its diverse portfolio spans multiple beverage categories, including sparkling soft drinks, water, sports drinks, juices, dairy-based and plant-based beverages, as well as coffee and tea. Through continuous portfolio transformation, innovation, and a sustained focus on reducing sugar content and environmental impact, the company seeks to respond to evolving consumer expectations. Together with its global bottling partners, The Coca-Cola Company employs over 700,000 people worldwide, contributing to local economies and communities through long-term investment, sustainable sourcing, packaging recycling initiatives and carbon reduction efforts across its value chain.
— 𝐄𝐍𝐃 —
📡🌍 | 𝓐𝓫𝓸𝓾𝓽 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓜𝓮𝓭𝓲𝓪 𝓖𝓻𝓸𝓾𝓹 | 🌍📡
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📰 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓲𝓼 𝓪 𝓽𝓻𝓪𝓲𝓵𝓫𝓵𝓪𝔃𝓮𝓻 𝓲𝓷 𝓐𝓵𝓰𝓮𝓻𝓲𝓪𝓷 𝓭𝓲𝓰𝓲𝓽𝓪𝓵 𝓳𝓸𝓾𝓻𝓷𝓪𝓵𝓲𝓼𝓶, 𝓭𝓮𝓵𝓲𝓿𝓮𝓻𝓲𝓷𝓰 𝓱𝓲𝓰𝓱-𝓺𝓾𝓪𝓵𝓲𝓽𝔂 𝓬𝓸𝓷𝓽𝓮𝓷𝓽 𝓲𝓷 𝓐𝓻𝓪𝓫𝓲𝓬, 𝓕𝓻𝓮𝓷𝓬𝓱, 𝓪𝓷𝓭 𝓔𝓷𝓰𝓵𝓲𝓼𝓱. 𝓦𝓲𝓽𝓱 𝓶𝓸𝓻𝓮 𝓽𝓱𝓪𝓷 📈 500,000 𝓭𝓪𝓲𝓵𝔂 𝓬𝓵𝓲𝓬𝓴𝓼, 𝓲𝓽 𝓻𝓪𝓷𝓴𝓼 𝓪𝓶𝓸𝓷𝓰 𝓽𝓱𝓮 𝓶𝓸𝓼𝓽 𝓲𝓷𝓯𝓵𝓾𝓮𝓷𝓽𝓲𝓪𝓵 𝓶𝓮𝓭𝓲𝓪 𝓹𝓵𝓪𝓽𝓯𝓸𝓻𝓶𝓼 𝓲𝓷 𝓽𝓱𝓮 𝓬𝓸𝓾𝓷𝓽𝓻𝔂.🏆 𝓐𝔀𝓪𝓻𝓭𝓮𝓭 𝓽𝓱𝓮 𝓟𝓻𝓮𝓼𝓲𝓭𝓮𝓷𝓽 𝓸𝓯 𝓽𝓱𝓮 𝓡𝓮𝓹𝓾𝓫𝓵𝓲𝓬’𝓼 𝓟𝓻𝓲𝔃𝓮 𝓯𝓸𝓻 𝓟𝓻𝓸𝓯𝓮𝓼𝓼𝓲𝓸𝓷𝓪𝓵 𝓙𝓸𝓾𝓻𝓷𝓪𝓵𝓲𝓼𝓽 𝓲𝓷 𝓽𝓱𝓮 𝓔𝓵𝓮𝓬𝓽𝓻𝓸𝓷𝓲𝓬 𝓟𝓻𝓮𝓼𝓼 𝓬𝓪𝓽𝓮𝓰𝓸𝓻𝔂 (🗓 𝓞𝓬𝓽𝓸𝓫𝓮𝓻 22, 2022), 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓲𝓼 𝔀𝓲𝓭𝓮𝓵𝔂 𝓻𝓮𝓬𝓸𝓰𝓷𝓲𝔃𝓮𝓭 𝓯𝓸𝓻 𝓲𝓽𝓼 𝓮𝓭𝓲𝓽𝓸𝓻𝓲𝓪𝓵 𝓮𝔁𝓬𝓮𝓵𝓵𝓮𝓷𝓬𝓮 𝓪𝓷𝓭 𝓲𝓷𝓽𝓮𝓰𝓻𝓲𝓽𝔂.
📱 𝓜𝓪𝓼𝓼𝓲𝓿𝓮 𝓓𝓲𝓰𝓲𝓽𝓪𝓵 𝓡𝓮𝓪𝓬𝓱:
🔴 600,000+ 𝓨𝓸𝓾𝓣𝓾𝓫𝓮 𝓼𝓾𝓫𝓼𝓬𝓻𝓲𝓫𝓮𝓻𝓼
🔵 6 𝓶𝓲𝓵𝓵𝓲𝓸𝓷+ 𝓯𝓸𝓵𝓵𝓸𝔀𝓮𝓻𝓼 𝓪𝓬𝓻𝓸𝓼𝓼 𝓕𝓪𝓬𝓮𝓫𝓸𝓸𝓴 𝓹𝓪𝓰𝓮𝓼
📸 70,000+ 𝓘𝓷𝓼𝓽𝓪𝓰𝓻𝓪𝓶 𝓯𝓸𝓵𝓵𝓸𝔀𝓮𝓻𝓼🎥 𝓞𝓹𝓮𝓻𝓪𝓽𝓲𝓷𝓰 𝓯𝓻𝓸𝓶 𝓼𝓽𝓪𝓽𝓮-𝓸𝓯-𝓽𝓱𝓮-𝓪𝓻𝓽 𝓼𝓽𝓾𝓭𝓲𝓸𝓼, 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓫𝓻𝓸𝓪𝓭𝓬𝓪𝓼𝓽𝓼 𝓻𝓲𝓬𝓱 𝓪𝓷𝓭 𝓭𝓲𝓿𝓮𝓻𝓼𝓮 𝓹𝓻𝓸𝓰𝓻𝓪𝓶𝓶𝓲𝓷𝓰, 𝓲𝓷𝓬𝓵𝓾𝓭𝓲𝓷𝓰:
🗞 𝓝𝓮𝔀𝓼 | ⚽ 𝓢𝓹𝓸𝓻𝓽𝓼 | 🎭 𝓔𝓷𝓽𝓮𝓻𝓽𝓪𝓲𝓷𝓶𝓮𝓷𝓽 | 🕌 𝓡𝓮𝓵𝓲𝓰𝓲𝓸𝓷 | 🎨 𝓒𝓾𝓵𝓽𝓾𝓻𝓮🗣️ 𝓕𝓮𝓪𝓽𝓾𝓻𝓲𝓷𝓰 𝓲𝓷𝓽𝓮𝓻𝓪𝓬𝓽𝓲𝓿𝓮 𝓽𝓪𝓵𝓴 𝓼𝓱𝓸𝔀𝓼 𝓪𝓷𝓭 𝓮𝔁𝓬𝓵𝓾𝓼𝓲𝓿𝓮 𝓲𝓷𝓽𝓮𝓻𝓿𝓲𝓮𝔀𝓼 𝔀𝓲𝓽𝓱 𝓹𝓻𝓸𝓶𝓲𝓷𝓮𝓷𝓽 𝓯𝓲𝓰𝓾𝓻𝓮𝓼 𝓯𝓻𝓸𝓶 𝓹𝓸𝓵𝓲𝓽𝓲𝓬𝓼, 𝓫𝓾𝓼𝓲𝓷𝓮𝓼𝓼, 𝓪𝓻𝓽𝓼, 𝓪𝓷𝓭 𝓶𝓸𝓻𝓮, 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓼𝓮𝓻𝓿𝓮𝓼 𝓪𝓼 𝓪 𝓴𝓮𝔂 𝓹𝓵𝓪𝓽𝓯𝓸𝓻𝓶 𝓯𝓸𝓻 𝓹𝓾𝓫𝓵𝓲𝓬 𝓭𝓲𝓼𝓬𝓸𝓾𝓻𝓼𝓮 𝓪𝓷𝓭 𝓬𝓲𝓿𝓲𝓬 𝓮𝓷𝓰𝓪𝓰𝓮𝓶𝓮𝓷𝓽.
📰 𝓘𝓽𝓼 𝓹𝓻𝓲𝓷𝓽 𝓼𝓹𝓸𝓻𝓽𝓼 𝓭𝓪𝓲𝓵𝔂, “𝓓𝔃𝓪𝓲𝓻 𝓢𝓹𝓸𝓻𝓽,” 𝓮𝓷𝓳𝓸𝔂𝓼 𝓸𝓿𝓮𝓻 50,000 𝓭𝓪𝓲𝓵𝔂 𝓭𝓸𝔀𝓷𝓵𝓸𝓪𝓭𝓼 𝓿𝓲𝓪 𝓽𝓱𝓮 𝓸𝓯𝓯𝓲𝓬𝓲𝓪𝓵 𝔀𝓮𝓫𝓼𝓲𝓽𝓮—𝓯𝓾𝓻𝓽𝓱𝓮𝓻 𝓬𝓮𝓶𝓮𝓷𝓽𝓲𝓷𝓰 𝓽𝓱𝓮 𝓹𝓵𝓪𝓽𝓯𝓸𝓻𝓶’𝓼 𝓶𝓾𝓵𝓽𝓲𝓶𝓮𝓭𝓲𝓪 𝓵𝓮𝓪𝓭𝓮𝓻𝓼𝓱𝓲𝓹.
🎖️ 𝓗𝓸𝓷𝓸𝓻𝓮𝓭 𝔀𝓲𝓽𝓱 𝓽𝓱𝓮 𝓜𝓮𝓭𝓲𝓪 𝓛𝓮𝓪𝓭𝓮𝓻𝓼𝓱𝓲𝓹 𝓐𝔀𝓪𝓻𝓭 𝓫𝔂 𝓽𝓱𝓮 𝓯𝓸𝓻𝓶𝓮𝓻 𝓜𝓲𝓷𝓲𝓼𝓽𝓮𝓻 𝓸𝓯 𝓒𝓸𝓶𝓶𝓾𝓷𝓲𝓬𝓪𝓽𝓲𝓸𝓷, 𝓜𝓸𝓱𝓪𝓶𝓮𝓭 𝓛𝓪â𝓰𝓪𝓫, 𝓪𝓷𝓭 𝓬𝓮𝓵𝓮𝓫𝓻𝓪𝓽𝓮𝓭 𝓪𝓽 𝓽𝓱𝓮 𝓗𝓲𝓵𝓪𝓵𝓼 𝓸𝓯 𝓽𝓱𝓮 𝓣𝓮𝓵𝓮𝓿𝓲𝓼𝓲𝓸𝓷 𝓪𝔀𝓪𝓻𝓭𝓼, 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓬𝓸𝓷𝓽𝓲𝓷𝓾𝓮𝓼 𝓽𝓸 𝓵𝓮𝓪𝓭 𝔀𝓲𝓽𝓱 𝓲𝓷𝓷𝓸𝓿𝓪𝓽𝓲𝓸𝓷, 𝓲𝓷𝓯𝓵𝓾𝓮𝓷𝓬𝓮, 𝓪𝓷𝓭 𝓲𝓶𝓹𝓪𝓬𝓽.
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🌐 𝓢𝓽𝓪𝔂 𝓒𝓸𝓷𝓷𝓮𝓬𝓽𝓮𝓭:
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