“Communication Is Sovereignty”: Minister Mohamed Meziane Highlights Algeria’s Strategic Vision Ahead of IATF 2025
✍️ BY: Dr. Hana Saada
Algiers, Algeria | As Algeria prepares to host the 4th Intra-African Trade Fair (IATF 2025) from 4 to 10 September, a crucial factor is emerging as decisive to its success: institutional communication. Far from being a peripheral element, communication stands at the heart of Algeria’s ambition to transform IATF 2025 into a landmark of economic and political integration for the entire continent.
In a recent contribution, Minister of Communication Mohamed Meziane underscored a truth often overlooked: no event of continental scope can succeed without an effective communication strategy capable of amplifying its message, engaging stakeholders, and projecting Africa’s economic vision on the global stage. His emphasis on institutional communication is not rhetorical; it is a recognition that visibility, credibility, and resonance are as critical as logistics or diplomacy.
From Visibility to Influence
Institutional communication, when harnessed strategically, functions as a lever of influence. Through targeted campaigns, press engagement, and digital platforms, Algeria is positioning IATF 2025 not merely as a trade fair, but as a continental moment of self-assertion. By shaping the narrative, Algeria ensures that the fair is perceived not only as an economic gathering but as a decisive step toward realizing the African Continental Free Trade Area (AfCFTA).
The upcoming information day at the Abdelatif Rahal International Conference Center (CIC) exemplifies this approach. By bringing together journalists, investors, and economic stakeholders, the event aims to anchor IATF 2025 in public discourse and highlight its stakes: industrial diversification, cross-border investments, and intra-African trade. It is communication not as ornament, but as architecture.
The Pan-African Dimension
For Algeria, institutional communication is also a matter of legacy. In the 1960s, Algiers was a hub of revolutionary messaging that resonated across Africa. Today, in the digital age, Algeria adapts that role into the realm of economic diplomacy, leveraging communication as a panafricanist amplifier. Every press release, every communiqué, every media encounter becomes part of a broader strategy: projecting unity, fostering trust, and ensuring that Africa speaks with one voice.
Meziane also highlighted another key dimension: feedback. Institutional communication is not a one-way projection; it is a dialogue. By systematically collecting and analyzing participants’ impressions, Algeria seeks to transform feedback into a strategic resource. This reflexive approach does more than improve logistics — it enhances legitimacy, deepens trust, and sets a new standard for African event management.
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