Ep. 01 – From Desert to Abundance : Madar Holding’s “Challenge of the Sahara” Showcases Global Agri Food’s Strategic Vision and Product Diversity for Food Security
✍️ 𝓑𝔂: 𝓓𝓻. 𝓗𝓪𝓷𝓪 𝓢𝓪𝓪𝓭𝓪
𝓐𝓵𝓰𝓲𝓮𝓻𝓼 – 𝓓𝓮𝓬𝓮𝓶𝓫𝓮𝓻 𝟐𝟎𝟐𝟓 – On the sidelines of the Algerian Production Fair, held at the Exhibition Palace in Algiers from December 18 to 27, 2025, Madar Holding launched a new program, Fair Talk, dedicated to highlighting national success stories in strategic sectors. In its first episode, the program hosted Ms. Marwa Chebrira, an executive at Global Agri Food, one of the earliest subsidiaries established under Madar Holding, founded in 2017 as a 100% Algerian company specialized in agricultural and agro-industrial production.
The episode opened with a question that has long dominated public discourse: How can agriculture thrive in the Sahara? A question often met with skepticism due to harsh climatic conditions, scarce water resources, and the deeply rooted perception of the desert as barren land. As Chebrira noted, for decades the Sahara was viewed as inhospitable to agriculture. Today, however, that narrative is being fundamentally rewritten.
Global Agri Food has positioned itself at the heart of Algeria’s national strategy aimed at achieving food security, ensuring the availability of raw materials in the domestic market, reducing the import bill, and ultimately moving toward the export of Algerian agricultural products. Far from theoretical ambitions, this vision is already materializing on the ground.
Chebrira explained that the company currently exploits 4,415 hectares in the Wilaya of Ouargla, specifically in the municipality of Hassi Messaoud, within the framework of agricultural concession. The choice of the Sahara was not accidental. Vast expanses of land suitable for long-term industrial-scale agricultural projects, combined with the availability of significant underground water reserves, made the region a strategic option. She emphasized that agriculture cannot exist without water, and that southern Algeria possesses substantial groundwater resources that can be rationally and sustainably exploited.
To address water scarcity, Global Agri Food relies on modern, water-efficient irrigation systems, notably center-pivot irrigation and drip irrigation, ensuring optimal use of water resources while maintaining high productivity.
In line with the state’s food security strategy, the company focuses on strategic crops, including durum wheat within the cereals sector, fodder crops such as maize, and oilseed crops like sunflower. In addition, Global Agri Food cultivates date palms, a crop historically and naturally adapted to the Saharan environment, contributing to both local production and long-term agricultural sustainability.
Beyond crop farming, the company has expanded into livestock breeding, particularly sheep farming. Chebrira revealed that Global Agri Food launched an initial pilot project involving 300 sheep from three different Algerian breeds: Ouled Djellal, El Hamra, and Rambi. The objective was twofold: preserving Algeria’s indigenous breeds and assessing their adaptability to Saharan conditions. The results were conclusive. The Ouled Djellal and El Hamra breeds demonstrated excellent adaptation, with high birth rates and no significant disease outbreaks, confirming the viability of livestock farming in desert environments.
Building on this success, the company now plans to scale up this activity through the establishment of modern sheep farms capable of accommodating up to 6,000 head, thereby contributing to the supply of high-quality red meat to the national market.
The program also shed light on one of the most innovative dimensions of Global Agri Food’s activities: aquaculture. The company is currently developing two major projects. The first concerns marine aquaculture, with a 100-hectare maritime concession off the coast of Tipaza, where production will begin with 24 floating cages dedicated to species such as sea bream and sea bass. Initial output is estimated at 2,000 tons annually, with ambitions to exceed 10,000 tons per year in subsequent phases.
Equally groundbreaking is the company’s foray into aquaculture in the Sahara. By exploiting groundwater basins, Global Agri Food has initiated fish farming projects focused on red tilapia, a species that has proven successful in desert environments. This integrated model allows for the reuse of nutrient-rich water from fish farming to irrigate crops, creating a natural fertilization cycle and reinforcing sustainable agricultural practices.
Chebrira further emphasized the company’s strong commitment to youth integration, startups, and agricultural technology. Global Agri Food’s workforce is predominantly composed of young professionals from universities across Algeria, whose skills are harnessed to modernize the agricultural sector. The company has signed multiple agreements with startups specializing in smart agriculture, digitalization, and technological innovation, with the aim of introducing advanced tools and methods into farming practices.
In support of farmers nationwide, Global Agri Food also operates agricultural input sales points. One hub in Sétif supplies the eastern and southeastern regions, while another in El Affroun serves the west, southwest, and central areas. These points provide seeds, fertilizers, and plant protection products, alongside technical support tailored to each crop and region, ensuring improved yields and optimized production.
The episode concluded by underlining that Global Agri Food represents more than a conventional agricultural company. It embodies an integrated vision that connects agricultural production, livestock breeding, aquaculture, processing, and commercialization. Currently in the production phase, the company is preparing to move into processing, with the goal of delivering finished products to the national market and creating added value locally.
Through modern technologies, youth empowerment, job creation, and a coherent strategic approach, Global Agri Food stands today as a flagship of Algeria’s agricultural transformation—demonstrating that with vision, innovation, and determination, even the desert can become a cornerstone of national food security.
— 𝐄𝐍𝐃 —
📡🌍 | 𝓐𝓫𝓸𝓾𝓽 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓜𝓮𝓭𝓲𝓪 𝓖𝓻𝓸𝓾𝓹 | 🌍📡
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📰 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓲𝓼 𝓪 𝓽𝓻𝓪𝓲𝓵𝓫𝓵𝓪𝔃𝓮𝓻 𝓲𝓷 𝓐𝓵𝓰𝓮𝓻𝓲𝓪𝓷 𝓭𝓲𝓰𝓲𝓽𝓪𝓵 𝓳𝓸𝓾𝓻𝓷𝓪𝓵𝓲𝓼𝓶, 𝓭𝓮𝓵𝓲𝓿𝓮𝓻𝓲𝓷𝓰 𝓱𝓲𝓰𝓱-𝓺𝓾𝓪𝓵𝓲𝓽𝔂 𝓬𝓸𝓷𝓽𝓮𝓷𝓽 𝓲𝓷 𝓐𝓻𝓪𝓫𝓲𝓬, 𝓕𝓻𝓮𝓷𝓬𝓱, 𝓪𝓷𝓭 𝓔𝓷𝓰𝓵𝓲𝓼𝓱. 𝓦𝓲𝓽𝓱 𝓶𝓸𝓻𝓮 𝓽𝓱𝓪𝓷 📈 500,000 𝓭𝓪𝓲𝓵𝔂 𝓬𝓵𝓲𝓬𝓴𝓼, 𝓲𝓽 𝓻𝓪𝓷𝓴𝓼 𝓪𝓶𝓸𝓷𝓰 𝓽𝓱𝓮 𝓶𝓸𝓼𝓽 𝓲𝓷𝓯𝓵𝓾𝓮𝓷𝓽𝓲𝓪𝓵 𝓶𝓮𝓭𝓲𝓪 𝓹𝓵𝓪𝓽𝓯𝓸𝓻𝓶𝓼 𝓲𝓷 𝓽𝓱𝓮 𝓬𝓸𝓾𝓷𝓽𝓻𝔂.🏆 𝓐𝔀𝓪𝓻𝓭𝓮𝓭 𝓽𝓱𝓮 𝓟𝓻𝓮𝓼𝓲𝓭𝓮𝓷𝓽 𝓸𝓯 𝓽𝓱𝓮 𝓡𝓮𝓹𝓾𝓫𝓵𝓲𝓬’𝓼 𝓟𝓻𝓲𝔃𝓮 𝓯𝓸𝓻 𝓟𝓻𝓸𝓯𝓮𝓼𝓼𝓲𝓸𝓷𝓪𝓵 𝓙𝓸𝓾𝓻𝓷𝓪𝓵𝓲𝓼𝓽 𝓲𝓷 𝓽𝓱𝓮 𝓔𝓵𝓮𝓬𝓽𝓻𝓸𝓷𝓲𝓬 𝓟𝓻𝓮𝓼𝓼 𝓬𝓪𝓽𝓮𝓰𝓸𝓻𝔂 (🗓 𝓞𝓬𝓽𝓸𝓫𝓮𝓻 22, 2022), 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓲𝓼 𝔀𝓲𝓭𝓮𝓵𝔂 𝓻𝓮𝓬𝓸𝓰𝓷𝓲𝔃𝓮𝓭 𝓯𝓸𝓻 𝓲𝓽𝓼 𝓮𝓭𝓲𝓽𝓸𝓻𝓲𝓪𝓵 𝓮𝔁𝓬𝓮𝓵𝓵𝓮𝓷𝓬𝓮 𝓪𝓷𝓭 𝓲𝓷𝓽𝓮𝓰𝓻𝓲𝓽𝔂.
📱 𝓜𝓪𝓼𝓼𝓲𝓿𝓮 𝓓𝓲𝓰𝓲𝓽𝓪𝓵 𝓡𝓮𝓪𝓬𝓱:
🔴 600,000+ 𝓨𝓸𝓾𝓣𝓾𝓫𝓮 𝓼𝓾𝓫𝓼𝓬𝓻𝓲𝓫𝓮𝓻𝓼
🔵 6 𝓶𝓲𝓵𝓵𝓲𝓸𝓷+ 𝓯𝓸𝓵𝓵𝓸𝔀𝓮𝓻𝓼 𝓪𝓬𝓻𝓸𝓼𝓼 𝓕𝓪𝓬𝓮𝓫𝓸𝓸𝓴 𝓹𝓪𝓰𝓮𝓼
📸 70,000+ 𝓘𝓷𝓼𝓽𝓪𝓰𝓻𝓪𝓶 𝓯𝓸𝓵𝓵𝓸𝔀𝓮𝓻𝓼🎥 𝓞𝓹𝓮𝓻𝓪𝓽𝓲𝓷𝓰 𝓯𝓻𝓸𝓶 𝓼𝓽𝓪𝓽𝓮-𝓸𝓯-𝓽𝓱𝓮-𝓪𝓻𝓽 𝓼𝓽𝓾𝓭𝓲𝓸𝓼, 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓫𝓻𝓸𝓪𝓭𝓬𝓪𝓼𝓽𝓼 𝓻𝓲𝓬𝓱 𝓪𝓷𝓭 𝓭𝓲𝓿𝓮𝓻𝓼𝓮 𝓹𝓻𝓸𝓰𝓻𝓪𝓶𝓶𝓲𝓷𝓰, 𝓲𝓷𝓬𝓵𝓾𝓭𝓲𝓷𝓰:
🗞 𝓝𝓮𝔀𝓼 | ⚽ 𝓢𝓹𝓸𝓻𝓽𝓼 | 🎭 𝓔𝓷𝓽𝓮𝓻𝓽𝓪𝓲𝓷𝓶𝓮𝓷𝓽 | 🕌 𝓡𝓮𝓵𝓲𝓰𝓲𝓸𝓷 | 🎨 𝓒𝓾𝓵𝓽𝓾𝓻𝓮🗣️ 𝓕𝓮𝓪𝓽𝓾𝓻𝓲𝓷𝓰 𝓲𝓷𝓽𝓮𝓻𝓪𝓬𝓽𝓲𝓿𝓮 𝓽𝓪𝓵𝓴 𝓼𝓱𝓸𝔀𝓼 𝓪𝓷𝓭 𝓮𝔁𝓬𝓵𝓾𝓼𝓲𝓿𝓮 𝓲𝓷𝓽𝓮𝓻𝓿𝓲𝓮𝔀𝓼 𝔀𝓲𝓽𝓱 𝓹𝓻𝓸𝓶𝓲𝓷𝓮𝓷𝓽 𝓯𝓲𝓰𝓾𝓻𝓮𝓼 𝓯𝓻𝓸𝓶 𝓹𝓸𝓵𝓲𝓽𝓲𝓬𝓼, 𝓫𝓾𝓼𝓲𝓷𝓮𝓼𝓼, 𝓪𝓻𝓽𝓼, 𝓪𝓷𝓭 𝓶𝓸𝓻𝓮, 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓼𝓮𝓻𝓿𝓮𝓼 𝓪𝓼 𝓪 𝓴𝓮𝔂 𝓹𝓵𝓪𝓽𝓯𝓸𝓻𝓶 𝓯𝓸𝓻 𝓹𝓾𝓫𝓵𝓲𝓬 𝓭𝓲𝓼𝓬𝓸𝓾𝓻𝓼𝓮 𝓪𝓷𝓭 𝓬𝓲𝓿𝓲𝓬 𝓮𝓷𝓰𝓪𝓰𝓮𝓶𝓮𝓷𝓽.
📰 𝓘𝓽𝓼 𝓹𝓻𝓲𝓷𝓽 𝓼𝓹𝓸𝓻𝓽𝓼 𝓭𝓪𝓲𝓵𝔂, “𝓓𝔃𝓪𝓲𝓻 𝓢𝓹𝓸𝓻𝓽,” 𝓮𝓷𝓳𝓸𝔂𝓼 𝓸𝓿𝓮𝓻 50,000 𝓭𝓪𝓲𝓵𝔂 𝓭𝓸𝔀𝓷𝓵𝓸𝓪𝓭𝓼 𝓿𝓲𝓪 𝓽𝓱𝓮 𝓸𝓯𝓯𝓲𝓬𝓲𝓪𝓵 𝔀𝓮𝓫𝓼𝓲𝓽𝓮—𝓯𝓾𝓻𝓽𝓱𝓮𝓻 𝓬𝓮𝓶𝓮𝓷𝓽𝓲𝓷𝓰 𝓽𝓱𝓮 𝓹𝓵𝓪𝓽𝓯𝓸𝓻𝓶’𝓼 𝓶𝓾𝓵𝓽𝓲𝓶𝓮𝓭𝓲𝓪 𝓵𝓮𝓪𝓭𝓮𝓻𝓼𝓱𝓲𝓹.
🎖️ 𝓗𝓸𝓷𝓸𝓻𝓮𝓭 𝔀𝓲𝓽𝓱 𝓽𝓱𝓮 𝓜𝓮𝓭𝓲𝓪 𝓛𝓮𝓪𝓭𝓮𝓻𝓼𝓱𝓲𝓹 𝓐𝔀𝓪𝓻𝓭 𝓫𝔂 𝓽𝓱𝓮 𝓯𝓸𝓻𝓶𝓮𝓻 𝓜𝓲𝓷𝓲𝓼𝓽𝓮𝓻 𝓸𝓯 𝓒𝓸𝓶𝓶𝓾𝓷𝓲𝓬𝓪𝓽𝓲𝓸𝓷, 𝓜𝓸𝓱𝓪𝓶𝓮𝓭 𝓛𝓪â𝓰𝓪𝓫, 𝓪𝓷𝓭 𝓬𝓮𝓵𝓮𝓫𝓻𝓪𝓽𝓮𝓭 𝓪𝓽 𝓽𝓱𝓮 𝓗𝓲𝓵𝓪𝓵𝓼 𝓸𝓯 𝓽𝓱𝓮 𝓣𝓮𝓵𝓮𝓿𝓲𝓼𝓲𝓸𝓷 𝓪𝔀𝓪𝓻𝓭𝓼, 𝓓𝔃𝓪𝓲𝓻 𝓣𝓾𝓫𝓮 𝓬𝓸𝓷𝓽𝓲𝓷𝓾𝓮𝓼 𝓽𝓸 𝓵𝓮𝓪𝓭 𝔀𝓲𝓽𝓱 𝓲𝓷𝓷𝓸𝓿𝓪𝓽𝓲𝓸𝓷, 𝓲𝓷𝓯𝓵𝓾𝓮𝓷𝓬𝓮, 𝓪𝓷𝓭 𝓲𝓶𝓹𝓪𝓬𝓽.
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🌐 𝓢𝓽𝓪𝔂 𝓒𝓸𝓷𝓷𝓮𝓬𝓽𝓮𝓭:
🔗 𝓦𝓮𝓫𝓼𝓲𝓽𝓮: www.dzair-tube.dz
🔗 𝓔𝓷𝓰𝓵𝓲𝓼𝓱: www.dzair-tube.dz/en
📲 𝓕𝓸𝓵𝓵𝓸𝔀 𝓾𝓼 𝓸𝓷 𝓕𝓪𝓬𝓮𝓫𝓸𝓸𝓴 | 𝓘𝓷𝓼𝓽𝓪𝓰𝓻𝓪𝓶 | 𝓨𝓸𝓾𝓣𝓾𝓫𝓮
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