Ep. 03 – Mastering Art of Industrial Printing: Madar Holding’s “Fair Talk” Highlights Advanced Pro Pack Print’s Technological Excellence
✍️ 𝓑𝔂: 𝓓𝓻. 𝓗𝓪𝓷𝓪 𝓢𝓪𝓪𝓭𝓪
𝓐𝓵𝓰𝓲𝓮𝓻𝓼 – 𝓓𝓮𝓬𝓮𝓶𝓫𝓮𝓻 𝟐𝟎𝟐𝟓 – On the sidelines of the Algerian Production Fair, held at the Exhibition Palace in Algiers from December 18 to 27, 2025, Madar Holding launched the third episode of its acclaimed program Fair Talk, dedicated to spotlighting national champions in strategic sectors. This episode featured Ms. Wassila Kadioura, Head of Media and Communication at Advanced Pro Pack Print, a fully integrated subsidiary of Madar Holding, which has been at the forefront of Algeria’s industrial printing sector.
Founded in 2017 and commencing industrial production in 2022, Advanced Pro Pack Print specializes in printing on cardboard and corrugated paper, combining artistic creativity with cutting-edge technology. As Kadioura explained, modern printing is no longer simply about ink and paper—it has evolved into a sophisticated art form and a standalone industry, requiring both technical mastery and innovative design. The company has invested in the latest machinery, including state-of-the-art equipment (Machine 14), positioning itself as a pioneer in Algeria and offering services unique in the national market.
Kadioura elaborated on the company’s clientele, which spans diverse sectors, including pharmaceutical packaging and other industrial applications. Advanced Pro Pack Print provides comprehensive support, from design conception to the final production phase, ensuring quality at every step. The company’s quality control service meticulously monitors each stage of printing—from initial design to finishing—guaranteeing superior output and adherence to client specifications.
Human capital is central to Advanced Pro Pack Print’s success. The company employs 60 highly skilled workers, all trained in printing arts and industrial processes. Many are university graduates who have undergone specialized internships to master advanced printing machinery and production techniques. Kadioura emphasized that 95% of the workforce has been developed through youth investment programs, highlighting Madar Holding’s commitment to nurturing national talent and fostering employment opportunities.
The episode also touched on the company’s competitive strategy: balancing quality, cost, and timely delivery. Advanced Pro Pack Print has successfully established itself as a reliable partner for clients demanding high-quality packaging solutions. The company’s production is designed not only to meet domestic needs but also to enable export, as many clients distribute their products internationally, further extending the reach of Algerian industrial innovation.
Concluding the episode, Kadioura reaffirmed Advanced Pro Pack Print’s mission: to represent Algeria as a model of industrial printing excellence, blending modern technology, artistic creativity, and operational efficiency. Through Fair Talk, audiences gained a detailed insight into the company’s integrated processes, its investment in human capital, and its strategic role in advancing national industrial capabilities.
Madar Holding’s program continues to serve as a platform for showcasing pioneering subsidiaries like Advanced Pro Pack Print, illustrating how vision, technology, and talent converge to position Algeria at the forefront of modern industrial production.
