Morocco Enlists Communication Agency to Improve Image in Spain

BY: Dr. Hana Saada

ALGIERS- Moroccan authorities are actively working to cultivate a positive international image, particularly in Spain. According to El Confidencial Digital, Morocco has engaged a communication agency to improve its reputation among the Spanish public through the press. This agency has been working for years on behalf of the Rabat government to monitor discussions about Morocco and its relations with Spain, as well as to manage the country’s image.

The agency specializes in tracking Spanish media coverage and acts as a liaison to address issues related to Morocco. Some of the approaches typically used to encourage journalists to write ‘positive’ news about Morocco include highlighting the importance of commercial relations between the two countries and providing statistics on the impact of Moroccan investments in Spain.

In addition to this contract, a magazine called Atalayar is published in Spain with the aim of defending and promoting Moroccan interests. This concerted effort reflects Morocco’s commitment to shaping its international image and fostering positive perceptions among the Spanish public.