Noardling Eyes Strategic Growth in Algeria’s Water Sector

✍️ BY: Dr. Hana Saada

Dutch Water Technology Leader Seeks to Expand in Algeria’s Wastewater and Desalination Sectors

Algiers, Algeria | May 20th, 2025 —  At the 20ᵗʰ edition of SIEE Pollutec, Algeria’s premier exhibition for water and environmental technologies held from May 18 to 20 at SAFEX in Algiers, Noardling’s export manager expressed the company’s enthusiasm about entering the Algerian market. He highlighted Noardling’s extensive experience in supplying equipment for wastewater treatment plants and revealed plans to explore opportunities in the desalination sector.

“We have supplied various equipment for wastewater treatment plants across Algeria. With our new company structure, we are now looking at the desalination sector as a promising frontier,” the export manager stated in an exclusive interview with Dzair Tube.

He went on to praise the exhibition, stating:

“Based on what we’ve seen during the exhibition today and over the past few days, we have identified numerous promising opportunities. We are highly optimistic about succeeding in the Algerian market over the coming years.”

Noardling, a Dutch company formed in 2025 through the merger of three established firms—Landustrie, Hubert, and Desah—brings together over 250 years of expertise in water technology. Operating from Sneek, the Netherlands, Noardling offers comprehensive solutions across the entire water cycle, including water intake systems, wastewater treatment, pumping installations, and hydropower.

The company’s structure encompasses three specialized brands:

• Desah: Focused on decentralized wastewater treatment solutions that promote sustainability and resource recovery.

• Hubert: Specializes in innovative water screening systems for efficient filtration in various applications, including power plants and desalination facilities.

• Landustrie: Offers products for the treatment and transport of wastewater and surface water, including pumps and aeration systems.

About Dzair Tube Media Group

Dzair Tube has firmly positioned itself as a leading force in Algerian digital journalism, delivering a rich and diverse array of content. Available in Arabic, French, and English, Dzair Tube captivates a broad audience, drawing over half a million daily clicks.

The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.

Dzair Tube’s substantial online footprint includes 350,000 YouTube subscribers, over six million followers across various Facebook pages, and 450,000 Instagram followers. The digital channel serves as a nexus for a wide range of programming, spanning news, sports, entertainment, culture, and religion, catering to a diverse audience.

Boasting cutting-edge studios and advanced technology, Dzair Tube’s digital channel has attracted a significant viewership with its varied programs. It facilitates interactive discussions with key figures from various sectors, promoting public discourse and engagement. Beyond news, Dzair Tube excels in producing marketing documentaries, short TV commercials, and high-viewership shows.

The print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further attests to the platform’s influence, with over 50,000 daily downloads from the official Dzair Tube website.

Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.

Stay Connected with Dzair Tube