Optimism Among Algerian Business Leaders Soars, According to “Global CEO Survey”

✏️ BY: Dr. Hana Saada

Algiers- Algeria, May 15, 2024 –  The first-ever “Algeria” edition of the “Global CEO Survey,” conducted by PwC, reveals a significant surge in optimism among Algerian business leaders regarding the country’s economic growth prospects. The survey, presented at an official ceremony in Algiers, indicates that 90% of business leaders are optimistic about Algeria’s economic growth over the next twelve months. Additionally, 87% express confidence in their companies’ ability to generate growth over the next three years.

Despite this optimism, there are concerns about inflation’s impact on real economic activity, with 68% of managers worried about rising prices affecting consumption and sales. Moreover, 51% express concerns about cybersecurity risks in an increasingly digital and artificial intelligence-driven world.

To adapt to these challenges, more than half of the surveyed business leaders (55%) plan to invest in modernizing their company structures by reshaping their business models for the next decade. This transformation is influenced by changes witnessed in the business world over the past five years, including the development of new products and services, adoption of new technologies, and formation of new strategic partnerships.

Algerian business leaders are also addressing global challenges such as climate change and transforming energy consumption patterns by investing in reinventing their operational processes. 56% of respondents have initiated actions to improve energy efficiency within their companies, and 47% plan to invest in new products that meet environmental standards.

Overall, the “CEO Survey” among Algerian business leaders reflects a renewed sense of confidence in the national economic sphere, likely driven by significant improvements in the business environment over the past two years. This includes streamlined bureaucracy for investing and land allocation through the AAPI, improved access to financing with expected interest rate reductions, and a more reassuring political discourse for both domestic and foreign economic operators and investors.

Kamel Moula, the President of the Algerian Economic Renewal Council (CREA), highlighted the importance of confidence and enthusiasm for investment in Algeria, citing the registration of over 7,000 companies with the AAPI as a key indicator. The “CEO Survey” captures managers’ opinions on various themes related to economic growth, confidence, transformation, and challenges and perspectives for businesses worldwide.

About Dzair Tube Media Group

Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.

A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.

With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.

Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.

The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.

Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.