TCL Electronics Unveils Cutting-Edge Product Lineup in Algeria, Announces Major Partnerships

BY: Hana Saada

ALGIERS– In an official ceremony held in Algiers, TCL Electronics, the global television powerhouse, showcased its latest product range tailored for the Algerian and African markets. The event marked the official launch of the TCL brand in Algeria in collaboration with its partner and official distributor, Bisma Distribution.

Ranked as the second-best global brand in TV production and the leader in the 98-inch TV category, TCL introduced a diverse range of multi-category products, emphasizing its commitment to innovation and quality.

A pivotal moment of the event was the announcement of a strategic partnership with the English Premier League football club, Arsenal. TCL now stands as the official regional partner of the club for consumer electronics.

Zakaria Messikh, Marketing Director at TCL for the North Africa region, highlighted the brand’s television portfolio expansion in the region. He stated, “The quality of our products speaks for itself, playing a crucial role in fueling our future ambitions and propelling us to the pinnacle of technology.”

The spotlight was on the new TCL Mini LED TV series C for 2023, featuring innovative functionalities such as local dimming zones for infinite contrast and enhanced efficiency. Powered by the AIPQ 3.0 processor, these TVs offer outstanding image quality and immersive sound through Dolby Vision IQ and Dolby Atmos technologies.

In addition to TVs, TCL launched enhanced home appliances, including the “Gentle Cool” air conditioner series with an elegant and easy-to-clean design, aiming to provide consumers with a healthier and more comfortable lifestyle.

A String of Successful Partnerships: TCL Conquers the World of Sports Sponsorship

TCL expanded its commitment to the sports world by announcing partnerships with renowned cricket teams in the Middle East and Pakistan, reinforcing its global presence in sports sponsorship. The brand also sealed successful sponsorship deals with prestigious football teams, including Italy and Spain’s national teams, along with partnerships in the esteemed American NFL.

The CEO of TCL concluded by expressing satisfaction in presenting the latest TCL product generation to the Algerian market, emphasizing the goal of meeting evolving customer needs and delivering advanced technological experiences and exceptional entertainment. True to its motto, “Inspire Greatness,” the TCL brand aims to offer internationally acclaimed products, embodying its commitment to excellence in all aspects of its consumers’ lives worldwide.