Unilever Algérie Celebrates World Environment Day with Canastel Forest Cleanup Campaign

✏️ BY: Dr. Hana Saada

Algiers, Algeria | June 5th, 2024 — In honor of World Environment Day, Unilever Algérie spearheaded a significant cleanup initiative at Canastel Forest “El Manzeh,” reflecting the company’s unwavering dedication to sustainable development and social responsibility.

Investing in Green Initiatives

In 2024, Unilever Algérie is heavily investing in environmental projects, such as installing solar panels and establishing a wastewater treatment facility at the Hassi Ameur factory. These initiatives are part of Unilever’s extensive strategy to minimize its ecological footprint and champion sustainable practices across its operations.

Returning to Canastel Forest eight years after planting 1,000 poplar trees, Unilever Algérie reinforces its enduring commitment to local ecosystem preservation. In partnership with the startup RASCALNI, responsible for waste processing, Unilever demonstrates a holistic approach to waste management and environmental stewardship.

The cleanup campaign emphasizes the importance of collaboration among businesses, citizens, and environmental organizations in preserving planetary health. Key partners in this initiative included the Oran Forest Conservation, the Director of Environment of Oranie and her team, the western branch of the National Waste Agency (AND), civil protection services, and the RASCALNI team.

Unilever employees, along with their families, actively participated in the cleanup, embodying a spirit of solidarity. This initiative aligns with the national fire prevention campaign led by the Ministry of Environment, encompassing intensified patrols, forest services surveillance, a halt in charcoal production, public awareness efforts, and comprehensive forest rehabilitation supported by the UNDP and the General Directorate of Forests (DGF).

“Protecting the environment is a priority for Unilever. We aim to promote sustainable practices and raise awareness about the importance of conserving our natural resources,” said Ali Becha, General Manager of Unilever Algérie. “This cleanup campaign not only celebrates World Environment Day but also showcases our commitment to preserving forests for future generations.”

Unilever Algérie continues to pledge its commitment to environmental protection and sustainable responsibility, a promise shared by all participants. United efforts can lead to substantial impacts in safeguarding our planet. Happy World Environment Day!

About Unilever

Unilever is a global leader in beauty, personal care, household products, and food and beverages, with products sold in over 190 countries, reaching around 3.4 billion people daily. In 2023, the company reported a revenue of €59.6 billion. Unilever aspires to be the world’s foremost “sustainable business” company, with a legacy of progressive and responsible business practices. The company’s strategy emphasizes:
– Improving planetary health.
– Enhancing people’s health, confidence, and well-being.
– Promoting a fairer, more inclusive world.

About Dzair Tube Media Group

Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.

A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.

With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.

Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.

The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.

Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.