✒️ Written by Maamar Gani — Founder & Director of Dzair Tube Media Group
Algiers, Algeria | May 1st, 2025 — Many observers — rightly so — have questioned the legitimacy of Dzair Tube’s claim to be “Algeria’s first electronic channel.” Is it a mere branding tactic, perhaps a case of attention-seeking through nonconformity — a “break-the-norm to be noticed” approach, if you will? In this article, we trace the origins and evolution of this designation and what it has achieved, aiming to present readers with a compelling answer grounded in facts, not rhetoric — an honest account of the reality as it is.
Dzair Tube’s slogan, “Algeria’s first electronic channel,” is neither a boastful claim nor an opportunistic leap onto a trending bandwagon. It was not the result of a catchy branding competition or a cleverly crafted slogan chosen from a pool of entries. Rather, it is a factual assertion supported by evidence and historical precedence. Indeed, Dzair Tube is the pioneer of electronic broadcasting in Algeria.
The journey began in 2018 with the founding of the Dzair Tube Media Corporation — a project driven by an ambition to embrace new media formats and digital platforms. The choice of the word “TUBE” was deliberate and deeply symbolic. Far from being arbitrary or a marketing gimmick, it underscored the channel’s core strategy: leveraging video as a principal tool for content creation and engagement at a time when smartphone usage was surging among Algerians.
The original logo — featuring a screen emblazoned with the word “TUBE” — eloquently reflected this orientation and solidified Dzair Tube’s identity as Algeria’s first electronic channel. Since its inception, Dzair Tube has navigated the turbulent waters of a media landscape dominated at the time by satellite television, operating within a political environment that had yet to truly recognize or regulate digital broadcasting.
Despite working under a modest commercial license labeled “.com,” the Dzair Tube team never shied away from planting their microphone amidst more established broadcasters. Armed with sheer determination and steely resolve, they forged ahead into uncharted territory, confronting risks that would have deterred even seasoned professionals. The slogan they adopted — bold and aspirational — became both a promise and a protective shield against failure.
What set Dzair Tube apart early on was its courageous entry into a closed and uncertain media space. This breakthrough not only established its own place but also inspired others to follow suit, opening the path for the emergence of digital news channels across Algeria. In this way, Dzair Tube laid the foundation for what has now become a key pillar of modern journalism — digital broadcasting — long before it gained mainstream validation.
Dzair Tube’s claim to be the first has never been a reason for arrogance or exclusivity. Quite the opposite: its belief in Algeria’s potential, in the spirit of healthy competition, and in the value of pluralism in media has driven it to actively encourage the rise of other digital channels. The team has always welcomed newcomers to the scene, as long as their efforts were genuine, driven by passion, and free from petty rivalries or envy.
Since it first introduced the slogan “Algeria’s first electronic channel” in 2018, Dzair Tube has consistently lived up to this motto. Its results speak volumes. It remains the leader in digital viewership in Algeria — a clear, quantifiable affirmation of its pioneering status. To those who still ask: “Why does Dzair Tube claim to be the first?” — history confirms it, and reality validates it. That is our answer.
The channel has walked in step with its digital platform, launched in 2014, predating many other electronic news websites. It was ahead not only in terms of its founding date but also in the scale and scope of its content, which is now produced in Arabic, French, and English. With a strong focus on sports and youth-oriented material, the platform is operated by a dynamic team of 40 trained journalists who receive continuous professional development.
The group also publishes a daily sports newspaper, downloadable by the thousands on Dzair Tube’s website. Notably, its English-language version has proven to be a vital addition — a reliable source of news for foreign diplomats and international readers in Algeria, offering a professional and accessible media window into the country.
Today, Dzair Tube has evolved into a small yet formidable media group. Its ambitions, however, remain vast and borderless. Its leadership continues to strive to serve its growing audience, uphold the nation’s image, and support the state’s strategic communications. It does so in alignment with the vision of President Abdelmadjid Tebboune — contributing to a patriotic, modern, and people-focused media environment worthy of Algeria’s future.
