Yattir Appoints Mister AB as Brand Ambassador, Vows to Transform Delivery, Transportation Services in Algeria with 1500 Drivers in First 10 Days

✏️ By: Dr. Hana Saada

Algiers, Algeria | July 16th, 2024 — In a recent event covered by Dzair Tube, Yattir, or ‘To fly’ a premier delivery services company, announced the appointment of Mister AB as its new brand ambassador. Renowned for its specialization in transportation, parcel delivery, and restaurant deliveries, Yattir is poised to redefine the benchmarks of speed and quality in the Algerian market.

Unveiling the Vision and Commitment to Excellence

Brahgha Fathallah, the General Manager of Yattir, articulated the company’s vision during the event. He elucidated that the name “Yattir” was deliberately chosen for its frequent use among Algerians, symbolizing agility and efficiency. The company’s logo, depicting a peregrine falcon—the fastest bird in the world—embodies this ethos of unmatched speed.

“Our company distinguishes itself through the unparalleled combination of speed and quality of services, a rarity in Algeria today. We are dedicated to the challenge of becoming the premier and swiftest delivery service in the country,” stated Fathallah.

Rapid Expansion and Service Features

Yattir’s services are characterized by their rapid and reliable delivery solutions, spanning various sectors, such as personal transportation, package delivery, express mail, and restaurant orders. Within a mere ten days of launching their application, the company registered 1,500 drivers, demonstrating the immediate popularity and high demand for Yattir’s services.

“The swift registration of 1,500 drivers within ten days indicates that our operations are gaining momentum at an extraordinary pace,” Brahgha added, underscoring the company’s potential to revolutionize the local delivery landscape.

Strategic Focus on Speed and Quality

Yattir’s core strengths lie in its unwavering commitment to speed and quality—attributes that are particularly scarce in the current Algerian market. By leveraging advanced technology and a highly efficient operational framework, Yattir aims to set new benchmarks for service excellence.

“We are resolute in our mission to meet and exceed our customers’ expectations by providing fast, reliable, and high-quality delivery services. This commitment to excellence will propel us to the forefront of the industry,” affirmed Fathallah.

He further stated, “We have embraced the challenge to become the foremost Algerian company driven by youthful energy, as advocated by President Abdelmadjid Tebboune, affectionately known as Uncle Tebboune. We salute Uncle Tebboune for his unwavering support of our youth. Our company will be distinctly Algerian, founded by graduates from Algerian universities and financed with Algerian capital. We will rise to the challenge and welcome multinational companies, showcasing our capabilities with Algerian marketing and innovation.”

Trailblazing New Industry Standards

Yattir aspires to establish new industry standards, positioning itself as a trailblazer in the Algerian market. This resolute pursuit of unparalleled service quality and velocity not only aims to satisfy the evolving needs of its clientele but also to assert Yattir as a dominant force capable of redefining the paradigms of delivery services in Algeria and beyond.

The company’s initiatives reflect a profound commitment to corporate social responsibility and innovation, striving to elevate the standards of the delivery service industry. Through strategic planning and execution, Yattir is set to make a significant impact, underpinned by a clear vision and robust operational strategies.

About Dzair Tube Media Group

Dzair Tube has firmly positioned itself as a leading force in Algerian digital journalism, delivering a rich and diverse array of content. Available in Arabic, French, and English, Dzair Tube captivates a broad audience, drawing over half a million daily clicks.

The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.

Dzair Tube’s substantial online footprint includes 350,000 YouTube subscribers, over six million followers across various Facebook pages, and 450,000 Instagram followers. The digital channel serves as a nexus for a wide range of programming, spanning news, sports, entertainment, culture, and religion, catering to a diverse audience.

Boasting cutting-edge studios and advanced technology, Dzair Tube’s digital channel has attracted a significant viewership with its varied programs. It facilitates interactive discussions with key figures from various sectors, promoting public discourse and engagement. Beyond news, Dzair Tube excels in producing marketing documentaries, short TV commercials, and high-viewership shows.

The print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further attests to the platform’s influence, with over 50,000 daily downloads from the official Dzair Tube website.

Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.

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