โ๏ธ ๐๐: ๐๐ป. ๐๐ช๐ท๐ช ๐ข๐ช๐ช๐ญ๐ช
๐๐ต๐ฐ๐ฒ๐ฎ๐ป๐ผ โ ๐๐ฎ๐ฌ๐ฎ๐ถ๐ซ๐ฎ๐ป ๐๐๐๐ โ In a celebration of football, community, and inclusivity, DIGIQ, the innovative digital and experiential agency based in Qatar and licensed by Media City, successfully staged the MENA VS WORLD exhibition football match on Sunday, 14 December 2025, at the Aspire Indoor Football Pitch. The event stood out as a powerful convergence of sporting legacy, social responsibility, and Qatarโs evolving role as a global hub for football-driven initiatives.
Supported by Aspire Zone Foundation, adidas, and Ytime, the event brought together iconic international football figures alongside regional and local stars in an evening defined by participation, accessibility, and shared experience. Designed as an exclusive gathering, the match prioritized a safe and supportive environment, with particular attention given to the comfort and inclusion of participants with disabilities, reinforcing the human-centered ethos behind the initiative.
Founded by Leila Semati, DIGIQ delivered a pioneering experience that reflected Qatarโs deep-rooted commitment to football and its broader social mission. The MENA team featured prominent regional and Qatari figures, including Bilal Mohammed, Saad Al-Shammari, Ahmed Khalifa, Amroun Jougertah, Palestinian goalkeeper Ramzi Saleh, and Egyptian football legend Ahmed Fathi. Facing them, the WORLD team brought together global football icons such as FIFA President Gianni Infantino, Mikaรซl Silvestre, Marco Materazzi, Javier Pastore, Hussein Kharja, and Mourad Meghni, among others.
The event opened with a particularly moving pre-match organized in collaboration with the Shafallah Center for Persons with Disabilities. This match highlighted the talents and determination of athletes with disabilities, offering a powerful illustration of footballโs universal language and DIGIQโs commitment to meaningful inclusion. The initiative aligned closely with Qatar National Vision objectives and echoed the inclusive spirit promoted through FIFA Arab Cup legacies.
As the main match unfolded, the presence of legendary players on the pitch evoked a strong sense of nostalgia and collective pride, resonating deeply with audiences across the Arab world and beyond. The evening underscored footballโs enduring ability to bridge cultures, generations, and abilities, while DIGIQโs signature fusion of digital storytelling and live performance transformed the match into an immersive cultural experience extending far beyond the field of play.
The impact of the MENA VS WORLD match transcended the sporting moment itself. Positioned as a key cultural highlight during the FIFA Arab Cup period in Qatar, the event set a new benchmark for purpose-driven sports experiences. Its digital footprint was equally significant, with the match ranking first on social media trends in Qatar and fifth across the region. Contributions from Gianni Infantino, participating football stars, influencers, and international media outlets generated more than 30 million interactions across platforms, with engagement spanning over 30 countries. Match highlights, player tributes, and behind-the-scenes content fueled wide-ranging conversations about footballโs power to unite, amplify inclusion, and create lasting social impact.
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๐ก๐ | ๐๐ซ๐ธ๐พ๐ฝ ๐๐๐ช๐ฒ๐ป ๐ฃ๐พ๐ซ๐ฎ ๐๐ฎ๐ญ๐ฒ๐ช ๐๐ป๐ธ๐พ๐น | ๐๐ก
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๐ฐ ๐๐๐ช๐ฒ๐ป ๐ฃ๐พ๐ซ๐ฎ ๐ฒ๐ผ ๐ช ๐ฝ๐ป๐ช๐ฒ๐ต๐ซ๐ต๐ช๐๐ฎ๐ป ๐ฒ๐ท ๐๐ต๐ฐ๐ฎ๐ป๐ฒ๐ช๐ท ๐ญ๐ฒ๐ฐ๐ฒ๐ฝ๐ช๐ต ๐ณ๐ธ๐พ๐ป๐ท๐ช๐ต๐ฒ๐ผ๐ถ, ๐ญ๐ฎ๐ต๐ฒ๐ฟ๐ฎ๐ป๐ฒ๐ท๐ฐ ๐ฑ๐ฒ๐ฐ๐ฑ-๐บ๐พ๐ช๐ต๐ฒ๐ฝ๐ ๐ฌ๐ธ๐ท๐ฝ๐ฎ๐ท๐ฝ ๐ฒ๐ท ๐๐ป๐ช๐ซ๐ฒ๐ฌ, ๐๐ป๐ฎ๐ท๐ฌ๐ฑ, ๐ช๐ท๐ญ ๐๐ท๐ฐ๐ต๐ฒ๐ผ๐ฑ. ๐ฆ๐ฒ๐ฝ๐ฑ ๐ถ๐ธ๐ป๐ฎ ๐ฝ๐ฑ๐ช๐ท ๐ 500,000 ๐ญ๐ช๐ฒ๐ต๐ ๐ฌ๐ต๐ฒ๐ฌ๐ด๐ผ, ๐ฒ๐ฝ ๐ป๐ช๐ท๐ด๐ผ ๐ช๐ถ๐ธ๐ท๐ฐ ๐ฝ๐ฑ๐ฎ ๐ถ๐ธ๐ผ๐ฝ ๐ฒ๐ท๐ฏ๐ต๐พ๐ฎ๐ท๐ฝ๐ฒ๐ช๐ต ๐ถ๐ฎ๐ญ๐ฒ๐ช ๐น๐ต๐ช๐ฝ๐ฏ๐ธ๐ป๐ถ๐ผ ๐ฒ๐ท ๐ฝ๐ฑ๐ฎ ๐ฌ๐ธ๐พ๐ท๐ฝ๐ป๐.๐ ๐๐๐ช๐ป๐ญ๐ฎ๐ญ ๐ฝ๐ฑ๐ฎ ๐๐ป๐ฎ๐ผ๐ฒ๐ญ๐ฎ๐ท๐ฝ ๐ธ๐ฏ ๐ฝ๐ฑ๐ฎ ๐ก๐ฎ๐น๐พ๐ซ๐ต๐ฒ๐ฌโ๐ผ ๐๐ป๐ฒ๐๐ฎ ๐ฏ๐ธ๐ป ๐๐ป๐ธ๐ฏ๐ฎ๐ผ๐ผ๐ฒ๐ธ๐ท๐ช๐ต ๐๐ธ๐พ๐ป๐ท๐ช๐ต๐ฒ๐ผ๐ฝ ๐ฒ๐ท ๐ฝ๐ฑ๐ฎ ๐๐ต๐ฎ๐ฌ๐ฝ๐ป๐ธ๐ท๐ฒ๐ฌ ๐๐ป๐ฎ๐ผ๐ผ ๐ฌ๐ช๐ฝ๐ฎ๐ฐ๐ธ๐ป๐ (๐ ๐๐ฌ๐ฝ๐ธ๐ซ๐ฎ๐ป 22, 2022), ๐๐๐ช๐ฒ๐ป ๐ฃ๐พ๐ซ๐ฎ ๐ฒ๐ผ ๐๐ฒ๐ญ๐ฎ๐ต๐ ๐ป๐ฎ๐ฌ๐ธ๐ฐ๐ท๐ฒ๐๐ฎ๐ญ ๐ฏ๐ธ๐ป ๐ฒ๐ฝ๐ผ ๐ฎ๐ญ๐ฒ๐ฝ๐ธ๐ป๐ฒ๐ช๐ต ๐ฎ๐๐ฌ๐ฎ๐ต๐ต๐ฎ๐ท๐ฌ๐ฎ ๐ช๐ท๐ญ ๐ฒ๐ท๐ฝ๐ฎ๐ฐ๐ป๐ฒ๐ฝ๐.
๐ฑ ๐๐ช๐ผ๐ผ๐ฒ๐ฟ๐ฎ ๐๐ฒ๐ฐ๐ฒ๐ฝ๐ช๐ต ๐ก๐ฎ๐ช๐ฌ๐ฑ:
๐ด 600,000+ ๐จ๐ธ๐พ๐ฃ๐พ๐ซ๐ฎ ๐ผ๐พ๐ซ๐ผ๐ฌ๐ป๐ฒ๐ซ๐ฎ๐ป๐ผ
๐ต 6 ๐ถ๐ฒ๐ต๐ต๐ฒ๐ธ๐ท+ ๐ฏ๐ธ๐ต๐ต๐ธ๐๐ฎ๐ป๐ผ ๐ช๐ฌ๐ป๐ธ๐ผ๐ผ ๐๐ช๐ฌ๐ฎ๐ซ๐ธ๐ธ๐ด ๐น๐ช๐ฐ๐ฎ๐ผ
๐ธ 70,000+ ๐๐ท๐ผ๐ฝ๐ช๐ฐ๐ป๐ช๐ถ ๐ฏ๐ธ๐ต๐ต๐ธ๐๐ฎ๐ป๐ผ๐ฅ ๐๐น๐ฎ๐ป๐ช๐ฝ๐ฒ๐ท๐ฐ ๐ฏ๐ป๐ธ๐ถ ๐ผ๐ฝ๐ช๐ฝ๐ฎ-๐ธ๐ฏ-๐ฝ๐ฑ๐ฎ-๐ช๐ป๐ฝ ๐ผ๐ฝ๐พ๐ญ๐ฒ๐ธ๐ผ, ๐๐๐ช๐ฒ๐ป ๐ฃ๐พ๐ซ๐ฎ ๐ซ๐ป๐ธ๐ช๐ญ๐ฌ๐ช๐ผ๐ฝ๐ผ ๐ป๐ฒ๐ฌ๐ฑ ๐ช๐ท๐ญ ๐ญ๐ฒ๐ฟ๐ฎ๐ป๐ผ๐ฎ ๐น๐ป๐ธ๐ฐ๐ป๐ช๐ถ๐ถ๐ฒ๐ท๐ฐ, ๐ฒ๐ท๐ฌ๐ต๐พ๐ญ๐ฒ๐ท๐ฐ:
๐ ๐๐ฎ๐๐ผ | โฝ ๐ข๐น๐ธ๐ป๐ฝ๐ผ | ๐ญ ๐๐ท๐ฝ๐ฎ๐ป๐ฝ๐ช๐ฒ๐ท๐ถ๐ฎ๐ท๐ฝ | ๐ ๐ก๐ฎ๐ต๐ฒ๐ฐ๐ฒ๐ธ๐ท | ๐จ ๐๐พ๐ต๐ฝ๐พ๐ป๐ฎ๐ฃ๏ธ ๐๐ฎ๐ช๐ฝ๐พ๐ป๐ฒ๐ท๐ฐ ๐ฒ๐ท๐ฝ๐ฎ๐ป๐ช๐ฌ๐ฝ๐ฒ๐ฟ๐ฎ ๐ฝ๐ช๐ต๐ด ๐ผ๐ฑ๐ธ๐๐ผ ๐ช๐ท๐ญ ๐ฎ๐๐ฌ๐ต๐พ๐ผ๐ฒ๐ฟ๐ฎ ๐ฒ๐ท๐ฝ๐ฎ๐ป๐ฟ๐ฒ๐ฎ๐๐ผ ๐๐ฒ๐ฝ๐ฑ ๐น๐ป๐ธ๐ถ๐ฒ๐ท๐ฎ๐ท๐ฝ ๐ฏ๐ฒ๐ฐ๐พ๐ป๐ฎ๐ผ ๐ฏ๐ป๐ธ๐ถ ๐น๐ธ๐ต๐ฒ๐ฝ๐ฒ๐ฌ๐ผ, ๐ซ๐พ๐ผ๐ฒ๐ท๐ฎ๐ผ๐ผ, ๐ช๐ป๐ฝ๐ผ, ๐ช๐ท๐ญ ๐ถ๐ธ๐ป๐ฎ, ๐๐๐ช๐ฒ๐ป ๐ฃ๐พ๐ซ๐ฎ ๐ผ๐ฎ๐ป๐ฟ๐ฎ๐ผ ๐ช๐ผ ๐ช ๐ด๐ฎ๐ ๐น๐ต๐ช๐ฝ๐ฏ๐ธ๐ป๐ถ ๐ฏ๐ธ๐ป ๐น๐พ๐ซ๐ต๐ฒ๐ฌ ๐ญ๐ฒ๐ผ๐ฌ๐ธ๐พ๐ป๐ผ๐ฎ ๐ช๐ท๐ญ ๐ฌ๐ฒ๐ฟ๐ฒ๐ฌ ๐ฎ๐ท๐ฐ๐ช๐ฐ๐ฎ๐ถ๐ฎ๐ท๐ฝ.
๐ฐ ๐๐ฝ๐ผ ๐น๐ป๐ฒ๐ท๐ฝ ๐ผ๐น๐ธ๐ป๐ฝ๐ผ ๐ญ๐ช๐ฒ๐ต๐, โ๐๐๐ช๐ฒ๐ป ๐ข๐น๐ธ๐ป๐ฝ,โ ๐ฎ๐ท๐ณ๐ธ๐๐ผ ๐ธ๐ฟ๐ฎ๐ป 50,000 ๐ญ๐ช๐ฒ๐ต๐ ๐ญ๐ธ๐๐ท๐ต๐ธ๐ช๐ญ๐ผ ๐ฟ๐ฒ๐ช ๐ฝ๐ฑ๐ฎ ๐ธ๐ฏ๐ฏ๐ฒ๐ฌ๐ฒ๐ช๐ต ๐๐ฎ๐ซ๐ผ๐ฒ๐ฝ๐ฎโ๐ฏ๐พ๐ป๐ฝ๐ฑ๐ฎ๐ป ๐ฌ๐ฎ๐ถ๐ฎ๐ท๐ฝ๐ฒ๐ท๐ฐ ๐ฝ๐ฑ๐ฎ ๐น๐ต๐ช๐ฝ๐ฏ๐ธ๐ป๐ถโ๐ผ ๐ถ๐พ๐ต๐ฝ๐ฒ๐ถ๐ฎ๐ญ๐ฒ๐ช ๐ต๐ฎ๐ช๐ญ๐ฎ๐ป๐ผ๐ฑ๐ฒ๐น.
๐๏ธ ๐๐ธ๐ท๐ธ๐ป๐ฎ๐ญ ๐๐ฒ๐ฝ๐ฑ ๐ฝ๐ฑ๐ฎ ๐๐ฎ๐ญ๐ฒ๐ช ๐๐ฎ๐ช๐ญ๐ฎ๐ป๐ผ๐ฑ๐ฒ๐น ๐๐๐ช๐ป๐ญ ๐ซ๐ ๐ฝ๐ฑ๐ฎ ๐ฏ๐ธ๐ป๐ถ๐ฎ๐ป ๐๐ฒ๐ท๐ฒ๐ผ๐ฝ๐ฎ๐ป ๐ธ๐ฏ ๐๐ธ๐ถ๐ถ๐พ๐ท๐ฒ๐ฌ๐ช๐ฝ๐ฒ๐ธ๐ท, ๐๐ธ๐ฑ๐ช๐ถ๐ฎ๐ญ ๐๐ชรข๐ฐ๐ช๐ซ, ๐ช๐ท๐ญ ๐ฌ๐ฎ๐ต๐ฎ๐ซ๐ป๐ช๐ฝ๐ฎ๐ญ ๐ช๐ฝ ๐ฝ๐ฑ๐ฎ ๐๐ฒ๐ต๐ช๐ต๐ผ ๐ธ๐ฏ ๐ฝ๐ฑ๐ฎ ๐ฃ๐ฎ๐ต๐ฎ๐ฟ๐ฒ๐ผ๐ฒ๐ธ๐ท ๐ช๐๐ช๐ป๐ญ๐ผ, ๐๐๐ช๐ฒ๐ป ๐ฃ๐พ๐ซ๐ฎ ๐ฌ๐ธ๐ท๐ฝ๐ฒ๐ท๐พ๐ฎ๐ผ ๐ฝ๐ธ ๐ต๐ฎ๐ช๐ญ ๐๐ฒ๐ฝ๐ฑ ๐ฒ๐ท๐ท๐ธ๐ฟ๐ช๐ฝ๐ฒ๐ธ๐ท, ๐ฒ๐ท๐ฏ๐ต๐พ๐ฎ๐ท๐ฌ๐ฎ, ๐ช๐ท๐ญ ๐ฒ๐ถ๐น๐ช๐ฌ๐ฝ.
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