Ramy Beverages Marks 20 Years with New Product Showcase at 57th Algiers International Fair
By Dr. Hana Saada
ALGIERS – Algerian beverage producer Ramy Beverages Company is celebrating its 20th anniversary by showcasing a range of new products and exclusive promotional offers at the 57th Algiers International Fair (FIA), highlighting the company’s continued expansion in the domestic market.
Speaking to Dzair Tube, Manal Dakar, Information Manager and representative of Ramy Beverages Company, said the firm’s participation in this year’s exhibition reflects both its product innovation strategy and two decades of growth in Algeria’s beverage industry.
“Our participation in the 57th edition of the Algiers International Fair features a diverse portfolio of products, led by our limited-edition collection inspired by traditional Algerian zellige patterns, which reflects our national identity,” Dakar said.
She added that the company is also presenting its no-added-sugar fruit juice, together with a broad selection of beverages in a variety of flavours, reflecting the diversity of Ramy’s product range.
According to Dakar, this year’s participation carries particular significance as Ramy celebrates its 20th year in the Algerian market.
“We decided to make 2026 a year-long celebration of the company’s achievements and successes over the past two decades,” she said.
Dakar noted that visitor interest at the exhibition had been encouraging, with attendees sampling the company’s products and interacting positively with the new offerings.
She also highlighted that Ramy has established a dedicated retail area within the exhibition, where visitors can purchase products through exclusive fair promotions featuring competitive prices designed specifically for Algerian consumers.
The company’s participation forms part of the broader commercial activities taking place during the 57th Algiers International Fair, which brings together domestic and international businesses across a wide range of industrial and consumer sectors.
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