Algerian Broadcaster Youcef Ibrahim Zeghba Named Mobilis Brand Ambassador
Algerian telecommunications operator Mobilis has entered into a partnership with broadcaster Youcef Ibrahim Zeghba, who will represent the brand and embody its values of proximity, commitment and professionalism in its engagement with Algerian audiences.
By Hana Saada
ALGIERS — Mobilis has announced a new partnership with Algerian broadcaster Youcef Ibrahim Zeghba, appointing him as the company’s brand ambassador.
Under the partnership, Zeghba will represent Mobilis and carry the company’s image and values within Algerian society, according to the announcement.
The collaboration brings together the telecommunications operator and a media figure described as sharing Mobilis’s values of proximity, commitment and professionalism, as well as its connection with Algerian citizens from diverse backgrounds.
The partnership positions Zeghba as a public representative of the Mobilis brand as the company continues to engage with its Algerian audience through public-facing initiatives.
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