Bellat Group Showcases Full Industrial Portfolio at FIA 2026, Unveils New Product Range
National Sales Director Hilal Hadj Mohamed tells Dzair Tube the group is expanding its consumer offering while strengthening its presence across Algeria’s food industry
BY Dr. Hana Saada
ALGIERS — Hilal Hadj Mohamed, National Sales Director of Bellat Group, said the company participated in the 57th Algiers International Fair (FIA 2026) with all of its subsidiaries, using the event to unveil a diversified portfolio of new food products aimed at broadening consumer choice in the Algerian market.
Speaking in an exclusive interview with Dzair Tube, Hadj Mohamed said the fair provided Bellat Group with an opportunity to present the breadth of its industrial activities while introducing several new products across its various business units.
Bellat Group Brings Together All of Its Subsidiaries
Hadj Mohamed explained that the group was represented by all of its affiliated companies during this year’s exhibition, reflecting the diversity of its operations across the agri-food sector.
These included Algeria Meat Preserves Company, Perfect Snacks, which specialises in producing raw materials for potato chips, Amidor, a producer of corn starch, Alaa Poultry, which operates in poultry breeding and industrial hatchery activities, as well as Dayzy, one of the group’s consumer food brands.
He noted that FIA 2026 served as a platform to showcase the group’s integrated production capabilities while reinforcing its position within Algeria’s food manufacturing industry.
New Product Portfolio Targets Consumer Demand
According to Hadj Mohamed, one of the main highlights of Bellat Group’s participation was the launch of a new range of food products designed to diversify its offering.
Among the latest additions is a line of sliced poultry meat products introduced during the exhibition week, available in several varieties and flavour profiles.
The new range features, among other products, sliced salami and roasted poultry, both marketed in 200-gram packs.
He said the objective is to provide Algerian consumers with convenient products at competitive and accessible price points while responding to evolving market demand.
Strong Visitor Turnout at FIA 2026
Commenting on visitor attendance, Hadj Mohamed described consumer turnout during the 57th edition of the Algiers International Fair as particularly strong.
He added that one of the most significant moments for the group was receiving President Abdelmadjid Tebboune during his visit to the exhibition.
The President was welcomed by Lakhdar Bellat, Chairman and Chief Executive Officer of Bellat Group, together with Mourad Mellah, the group’s General Manager.
According to Hadj Mohamed, the discussions reflected the authorities’ continued support for national industrial enterprises and their efforts to facilitate business growth and industrial development.
He said such institutional support enables Algerian companies to continue expanding their production capacities, diversify their product portfolios and strengthen their contribution to the country’s industrial and economic development.
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