Mghassal Abdallah, Representative of El Twabli, in an Exclusive Interview with Dzair Tube:
El Twabli Showcases New Spice Products at FIA 2026, Eyes National Expansion and Export Markets
BY Dr. Hana Saada
ALGIERS — El Twabli participated for the first time at the 57th Algiers International Fair (FIA 2026), using the event as a platform to introduce its latest range of spices and seasoning products while outlining ambitions to expand across the Algerian market and eventually enter regional export markets.
Speaking in an exclusive interview with Dzair Tube, Mghassal Allabdah, representative of El Twabli, said the company’s inaugural participation at the fair enabled it to present new products directly to consumers and receive immediate feedback through tasting sessions.
“We are participating for the first time at Safex. We wanted to introduce some of our new products in the field of spices and seasonings, and we have witnessed a very encouraging response from visitors who appreciate the quality of our products,” he said.
Mghassal explained that the company organized product tasting sessions throughout the exhibition, allowing visitors to evaluate the flavour and quality of the new offerings before their commercial launch.
“We offered tasting sessions so that consumers could experience our products and discover what will soon be available on the Algerian market,” he noted.
Looking ahead, Mghassal said El Twabli intends to strengthen its presence nationwide while pursuing broader long-term growth objectives.
“Our ambitions extend well beyond the domestic market. We aim to continue expanding across Algeria and, in the future, export our products to neighbouring countries and other international markets,” he added.
The participation reflects the company’s strategy of leveraging major trade exhibitions to increase brand visibility, engage directly with consumers, and support its long-term commercial development both domestically and abroad.
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