Condor to Export Full Product Portfolio to Rwanda and Tanzania Under New Partnership, Director General Says
By Dr. Hana Saada
ALGIERS – Algerian electronics and home appliances manufacturer Condor has signed an export agreement with partners in Rwanda and Tanzania to supply a wide range of locally manufactured electronic and household products to the two East African markets, in a move aimed at strengthening Algeria’s non-hydrocarbon exports and expanding its commercial footprint across the continent.
The agreement was signed on Wednesday at the Exhibition Palace (SAFEX) in Algiers during the 57th edition of the Algiers International Fair (FIA), under the supervision of Minister of Foreign Trade and Export Promotion Kamel Rezig, according to a statement issued by the ministry.
The deal forms part of Algeria’s broader strategy to increase the presence of domestically manufactured products across African markets and capitalise on opportunities created by the African Continental Free Trade Area (AfCFTA), which seeks to facilitate intra-African trade and economic integration.
Speaking to Dzair Tube, Mohamed Salah Daas, Director General of the Condor Group, said the agreement establishes distribution partnerships in Rwanda and Tanzania covering the full range of products manufactured by the company, including both Condor’s domestic brands and internationally licensed brands.
Daas added that the partnership extends beyond product exports by incorporating comprehensive after-sales support through the training of specialised technicians in maintenance and repair at the Condor Academy. The initiative is designed to ensure qualified technical services in both markets, strengthen after-sales support, and reinforce consumer confidence in Algerian-made products.
Under the agreement, Condor will export a broad portfolio of electronic and household appliances while implementing accompanying support measures designed to strengthen customer service capabilities and support the long-term sustainability of its operations in the two countries.
The agreement highlights Algeria’s efforts to diversify its export base, reduce reliance on hydrocarbon revenues, and encourage national manufacturers to expand into new regional markets through industrial partnerships and trade integration mechanisms provided under the AfCFTA framework.
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